Full Service SEO Company

Trihon provides provides customized and personalized search engine and social media marketing solutions. Our holistic approach to search engine marketing ensures that your websites foundation and online marketing campaign is rock solid from the bottom up.

The first step is to analyze your website for search engine friendliness >> then an analysis is performed on the top web pages/sites that are positioned on the first pages of Google, Yahoo and Bing for keyword terms that are relevant to your website >> once this data is analyzed >> an initial website marketing strategy is specifically prepared for your goals.

Achieving Your Online Goals

The top websites on Google, Yahoo and Bing are positioned where they are for a reason and they work to maintain their position on a daily basis. If your online campaign is not structured to compete with and overtake these top sites, your website will remain in a perpetual state of playing catch up.

Search engine and internet marketing is all about determining the right ingredients for success. Once achieved, the results can surpass all expected goals. The secret is to determine the right strategy for your industry and niche.

Even in today's ever changing search engine arena, there are still a few factors that are universal for an effective campaign. A website should contain the following foundation building blocks:

1.  Quality non-duplicate content
        Definition: Content is the text and all of the words that appear on your website. Non-duplicate means that your content
        doesn't appear anywhere else. Quality by definition is something that provides a value to the end user - your visitor.

2.  Quality links from trusted sources
        Definition: A link from one web page to another web page acts as vote of popularity. The more quality links you have, the more
        popular you may become. The stress is on the "may become" because not all links are created equal.

        A link from a trusted website (for example: a highly ranked informational website in your industry that mentions your site in
        an editorial aspect) is going to have a lot more weight (for linking purposes) than a link from a new blogger who just made
        his first post or a link from a "links page" from a reciprocal link request. With that said, trying to game the system by only
        going after a links "perceived value" is a very bad idea.

There are other crucial aspects that will effect your campaign, but these two foundation building blocks should be incorporated into your website - if you desire more visibility and increased exposure on the search engines and the internet.

There are many ways to incorporate the above strategies. Some of the widely used methods include; blogging (plus networking with like minded bloggers and social media sites for exposure and links), article/tutorial creation (plus distribution and syndication) and social media marketing - such as online networking, podcasting, video logging (aka vlogging, video blogging and video casting) and social bookmarking.

Some additional important and basic aspects that should also be incorporated:
1.  Research - ex: performing keyword research.
2.  Testing - ex: use A/B testing for keyword maximization, statistical analysis and landing page conversion tracking
     with Google AdWords, Yahoo Search Marketing and MSN adCenter.
3.  Provide a quality experience to your visitor - ex: provide information, products or services that you would find useful if you were
     searching for it.

Please remember that these are just some of the very basic aspects to consider when developing and/or enhancing a SEO, search engine marketing or local internet marketing campaign. If you prefer immediate one-on-one assistance, contact us for a free confidential consultation.